A CEO who dresses up like Elvis and arm-wrestles to settle legal issues. Another CEO who offices in a cubicle. Flight attendants who entertain customers with original skits and games. Plumbers and service technicians who mentor and coach each other rather than "bossing." Pilots who clean planes and load baggage. In short, how do you attract a team of Employees and Partners who produce these kinds of cultures?

We will share experiences from having worked nine years on the Southwest Airlines Culture Committee and twenty years delivering leadership development to TDIndustries.

Five surprising discoveries:

1. Intangibles are just as important as the tangibles.
2. Creative fun is a great way to coach risk management and mature business judgment.
3. High-performance teaming is more of an art than a science.
4. Frequent celebrations and building community are essential and not frills.
5. Sharing the big picture and growing the business judgment of every Employee as a key leader through inspiring metaphors keeps the spirit alive.

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